The more you can engage your enewsletter readers, the more eager they’ll be for future issues. Here are a few ways to keep them involved.
- Link to Your Blog
Add some “teaser” copy about helpful information found on your blog or in your forum, without giving the full story away. Include a link to the rest of the information, to encourage readers to explore your other marketing vehicles.
- Start a Photo Contest
Photos of customers using your products always boost sales. Ask for photo submissions and permission to use them in your marketing materials. Give a prize for any you use.
- Add a Poll
People love to answer surveys. Add a one-question poll to your newsletter and use it to do a little market research or ask for product ideas.
- Use Q&As
Ask subscribers to send you questions, and answer them in the newsletter. For every question you receive, many more people probably have the same issue.
- Promote Social Media
For instance, if you have a Facebook page, invite people to become fans, and make special Facebook-only offers.