Once upon a time, producing videos was a complicated and expensive task. Smartphones changed that. Once upon a time, the bandwidth required to host videos limited their distribution. YouTube changed that, followed by Facebook, Vine, Instagram, and others. Once upon a time, product videos tended to be solely how-to demonstrations. Video advertising and targeting opportunities […]
Tips on Generating Quick Income With PPC
From the May 2015 issue of our newsletter, Let’s Grow. For a Free subscription, CLICK HERE. Any direct marketer worth his or her salt knows that changing the smallest element — sometimes just a single word — can make an enormous difference in response. That’s one thing that makes pay-per-click advertising (PPC) so much fun. […]
Answering Customers Before They Ask
One of our clients, Dixondale Farms — the largest and oldest onion plant grower in the world — is in the fortuitous position of selling all the onion plants they grow. Our job is to provide stellar customer communications, with several goals in mind. For one, by answering questions before they’re asked, Dixondale minimizes customer […]
5 Features All Marketing Emails Should Have
Incorporate these simple visual clues in your marketing emails to spur your readers to take action. Add a Navigation Bar Navigational bars aren’t just for websites. Try one leading from your email to various pages of your site. The more ways you give people to reach your site, the more traffic you’ll drive. Clickable Images […]
What Should Your Next Marketing Priority Be?
If you want to grow your business, your choice of strategies boils down to three possibilities: • Expand your pool of qualified prospects • Close a higher percentage of prospects • Sell more to existing customers Deciding which to focus on isn’t always as simple as it sounds. Here are a few guidelines to help: Do You Need […]
