Segmenting your email list can be an effective way to boost open rates, clicks, and profits. What’s the best way to segment? Here are some possibilities. 1. Zip Code. Addressing multiple growing zones can be tricky. When Zone 9 is planting, Zone 5 is doing fall cleanup. Geographic segmentation can help you deliver more relevant information to […]

You’ve worked hard to build your email list. Now it’s holiday season, and you’ve ramped up your email promotions. And the more you mail… the higher your opt-out rate climbs. It doesn’t have to be that way, but minimizing your opt-outs takes some strategy on your part. Here are a few suggestions to help you […]

It’s a sad fact, but chances are 70% of your current email subscribers won’t be reading your emails two years from now. The non-readers fall into four categories: 1) They never receive your emails. 2) They receive them but report them as spam. 3) They unsubscribe. 4) They never open your emails. What’s an email […]

Metrics show that email welcome series – two, three or more letters sent after a subscriber opts in to an email list – regularly achieve open rates far greater than routine email campaigns. That gives marketers a golden opportunity. Determining the best use of a welcome series requires testing and will likely vary from company […]

The more you can engage your enewsletter readers, the more eager they’ll be for future issues. Here are a few ways to keep them involved. Link to Your Blog Add some “teaser” copy about helpful information found on your blog or in your forum, without giving the full story away. Include a link to the […]