Incorporate these simple visual clues in your marketing emails to spur your readers to take action.
- Add a Navigation Bar
Navigational bars aren’t just for websites. Try one leading from your email to various pages of your site. The more ways you give people to reach your site, the more traffic you’ll drive.
- Clickable Images
Readers expect photos to be clickable, especially product images. Always make product photos clickable links.
- Logo Leads Home
Likewise, it’s customary for logos to link to home pages. Follow this convention to drive more traffic to your site.
- Blue Underscored Links
Even if blue underscored type doesn’t fit your design, it’s still the universal indication of a hyperlink.
- Call to Action Buttons
Some people tend to click text links, while others prefer “click here” buttons. For maximum effectiveness, use both.