If you use Facebook actively for your business, you’re undoubtedly aware that only a tiny percentage of your posts appear in your fans’ news feeds. Facebook recently introduced a new option that gives users more control over what they see in their news feeds. To keep in front of your fans, you need to start educating them about this feature. (Click on the headline for more…)
Using Facebook to Grow Your Enewsletter List
Looking for new ways to grow your enewsletter list with qualified prospective buyers? Here’s one approach we’ve found very successful: (Click on the headline for more…)
What Every Company With a Facebook Page Needs
Facebook company pages serve many purposes, from delivering timely information quickly, to garnering customer feedback. Prospects who want to learn about a company frequently prefer to visit a Facebook page over an “About Us” page on the company website. Considering the effort that most companies put into maintaining their Facebook page, there’s one thing that constantly amazes me: (Click on the headline for more…)
Why I’m Reconsidering My Stance on Facebook Advertising
Up until now, I haven’t been enthusiastic about Facebook advertising. For a variety of reasons, it seemed like a money pit for brand advertisers, with the deck stacked against direct marketers. A couple recent developments are changing that: (Click on the headline for more…)
Where to Spur Online Sales With Social Media
If making sales is a prime objective of your social media strategy, pay close attention to… (click on the headline for more)
