Looking for new ways to grow your enewsletter list with qualified prospective buyers? Here’s one approach we’ve found very successful:
Run ads on Facebook, using their Lookalike Audiences feature. You can upload email addresses of your buyers, and Facebook will then show your ads to prospects with similar attributes.
Your ads can run in the Facebook news feed, right column, or both. Be specific about the benefits your newsletter offers. Continually test both images and copy.
Instead of sending people to your site to sign up, another option is to use a Facebook plug-in to create a newsletter signup tab right on your Facebook page.
While Facebook users may not be in “shopping mode” while on Facebook, a newsletter signup is a much easier result to achieve, and gives you the ability to market to a new audience repeatedly.