Facebook company pages serve many purposes, from delivering timely information quickly, to garnering customer feedback. Prospects who want to learn about a company frequently prefer to visit a Facebook page over an “About Us” page on the company website.
Considering the effort that most companies put into maintaining their Facebook page, there’s one thing that constantly amazes me: a tremendous number of companies do a really bad job of promoting their Facebook page.
In particular, I’m astonished at the number of companies that don’t link to their Facebook page from their website. It’s not an occasional thing; it happens all the time. There are all kinds of places you can promote your company Facebook page — in email promotions and newsletters, in your catalog, on packing slips, in the signature of employee emails – but a link from every page of your website is the most obvious of them all.
How about you? Are you overlooking the obvious? You have lots of company!