Considering how inexpensive email marketing is, it’s surprising that companies don’t work harder to grow their email list. You can leverage your marketing efforts with virtually no extra cost, simply by growing your email list. Here are just a few suggestions for doing so:
1.Facebook Apps. You can install a Facebook app that allows people to subscribe to your email list directly from your Facebook business page, without ever leaving Facebook.
2.Email Signature. Incorporate an email signup form as part of your regular company email signature. It helps spread the word to everyone you and your staff correspond with.
3.Catalog Page. You’re undoubtedly sending your catalog to quite a few prospects. Why not devote a little space to prominently touting the benefits of joining your email list?
4.Reciprocal Recommendations. Find a garden marketer with a synergistic product line and provide reciprocal recommendations for each other’s products or enewsletters.
5.Enewsletter Posts. If you publish an enewsletter, remember to post it on your website and link to it on your Facebook page. Be sure you include a means to subscribe right in the newsletter itself.