Customer surveys are one of the most helpful marketing tools around. What’s more, most people are delighted to know that you value their opinion, and are happy to give you feedback. There are many ways to use surveys, including:
1. Customer Satisfaction
Asking your customers how happy they are with your products and service is a great way to find out you what you’re doing well and what you need to improve.
2. List Segmentation
Segmenting your customers by interests (such as vegetable or flower gardening) and preferences (such as whether they want informational emails, promotional emails or both) can help you tailor future communications and improve results.
3. Product Suggestions
Some of the best ideas for new products or product line extensions come from customers. All it takes is asking!
4. Marketing Research
Learning what magazines your customers read, what websites they visit, and how they spend their free time can help you discover the best places to prospect for new customers.
5. Competitive Research
Why do customers choose you over other companies? What competitors do they buy from, and why? Just ask, and you’ll get a wealth of valuable feedback.