Google offers a host of free marketing tools that many people are unaware of. Here are several of our favorites.
1. Google Alerts
Get an email notification when any phrase you specify is mentioned on the web. Use it to track what’s being said about your company, the competition, or a topic of interest.
2. Website Optimizer
Helps marketers increase conversion rates by measuring the effect of changing multiple website elements – headlines, images, and/or text – simultaneously.
3. Google Trends
Enter a search term, and see seasonal variation in search volume, as well as the cities and states where the largest number of searches occurred.
4. Wonder Wheel
No, it’s not the Coney Island ferris wheel, but rather a keyword suggestion tool displayed mind-map style. Try it, and you’ll likely discover helpful keywords you’ve been overlooking.
5. Webmaster Tools
A whole set of free tools to help webmasters improve their SEO efforts