If you consider blogging something to investigate someday when you have the time, it might be wise to speed up that process. Here are a few of the things a blog can do for you:
1. Spider Food
Some quip that “blog” stands for Better Listings on Google. Search engines love the fresh, targeted content that a blog provides. Just be sure your blog is properly integrated with your web site to gain the benefit of those high search engine rankings.
2. Build Relationships
A regularly published blog keeps you in front of customers and prospects. It gives them an inside peek into your business and reinforces the fact that they’re dealing with real people who care about their concerns.
3. Enhance Communication
Because blogs encourage two-way conversation, they’re a great way to get useful feedback.In addition, they can keep customers and prospect informed while reducing lots of calls and emails.
4. Establish Authority
Blogs are a ready-made forum for showing you know your stuff, and they’re a whole lot easier to write than a book! If you also entice other bloggers to link to your site, your credibility is enhanced even further.
5. Generate Publicity
According to a recent survey, 75% of all journalists read blogs to generate story ideas and gain insight into topics they’re covering. The reason? Blogs are easy to find, current, and offer a fast way to get a pulse on current trends.