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5 New Media Categories to Consider

Many companies selling horticultural products to consumers restrict their prospecting to the garden market.  Some excellent opportunities can be overlooked as a result.  Here are just a few categories that may expand your universe and your profits:

  1. Homeowners.  The home market has actually outperformed the garden market for a surprising number of our clients. 
  2. Regional.  If your market clearly skews geographically – be it North or South, East or West, city or country, coastal or mountain – non-gardening media with a geographic focus is worth testing. 
  3. Do-It-Yourself.  There’s a strong crossover from the garden market to the do-it-yourself market, especially for tools. 
  4. Almanacs.  There are a number of almanacs published throughout the year, most of them packed with ads for gardening products.  
  5. Seniors.  Gardening is an extremely popular pastime among older adults, and there’s plenty of media aimed specifically at seniors.
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Val Gosset
Evergreen Marketing
60 Treeland Road
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Phone: 203-513-8911
Val@GrowWithEvergreen.com

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