Grow With Evergreen

Helping the Garden Industry Thrive

Call (203) 513-8911
  • Home
  • Blog
  • About Us
  • Contact Us
  • Make Your Business Thrive
  • Our Marketing Services
    • Email Marketing
    • Advertising
    • Catalogs
    • Websites
    • Social Media
  • Q&A: How We Work
  • Read What Clients Say
  • Helpful Articles

The Case for Small Ads

One of the most common mistakes we see is lead-generating ads that are far larger than they need to be to generate response.  If your goal is to generate catalog requests or website visitors, it’s crucial to keep your ad economical.

Making an ad work in small space is a real art form.  With skill and careful consideration, it’s nearly always possible to craft a 2-1/2” square ad that includes a powerful headline, a visual that selects out your market, several lines of bulleted copy, your logo, company name, address, phone number and url.

You may find that a 1/6 page ad may be more profitable for you than a 1/12 page ad.  Only testing will tell what works best for you.  Rarely is ¼ page, 1/3 page or larger more economical for generating leads from consumers.  Some companies alternate 1/6 page ads in their strongest season with smaller ads in the off seasons.

The larger the ad, the more quickly it tends to fall off.  You can run a smaller ad far longer without significant falloff.  What’s more, smaller ads help you stretch your budget to test more media.

Share

Filed Under: Article

Grow Your Business — Contact Val

“Let’s Grow is a must for marketers; always insightful and thought-provoking, it provides inspiration in every single issue!

– Kerry Fisher, Wildseed Farms

"I found all the information useful and was compelled to want more."

-- Brad Granitier, Green Piece Wire Art

"I haven’t had a chance to read the newspaper in the last month, but I always read Let’s Grow."

-- Warren McLeod, Mister Boardwalk

"David and Rhonda Pike, of Witherspoon Rose Culture, always pass on their copy of your Let's Grow. Would you mind just sending me one directly?"

-- Lilia Melnyk, Witherspoon Rose Culture

Helpful Articles

  • Tips for Boosting Video Views
  • Tips on Generating Quick Income With PPC
  • Answering Customers Before They Ask
  • 5 Features All Marketing Emails Should Have
  • What Should Your Next Marketing Priority Be?
  • Successful B-to-B Prospecting With LinkedIn
  • 10 Ways to Make Your Emails Easier to Read
  • Attracting the Millennial Market: A Case Study
  • When and How to Use Amazon Product Ads
  • 5 Ways to Market Your Business With Facebook

Free Marketing Tips

letsgrow-NL
Subscribe to Let’s Grow Enewsletter
Receive Bonus
Garden Industry
Marketing Tips

Memberships


  • Home
  • Blog
  • About Us
  • Contact Us
  • Make Your Business Thrive
  • Our Marketing Services
    • Email Marketing
    • Advertising
    • Catalogs
    • Websites
    • Social Media
  • Q&A: How We Work
  • Read What Clients Say
  • Helpful Articles

Connect With Us

  • Email
  • LinkedIn

Contact

Val Gosset
Evergreen Marketing
60 Treeland Road
Shelton, CT 06484
Phone: 203-513-8911
Val@GrowWithEvergreen.com

Copyright © 2023