My last post, Why Organic Search Numbers Sometimes Mislead, discussed the importance of breaking out branded searches from unbranded ones when reviewing your organic search analytics. It also cautioned that there were a couple tricks to accurately calculating what percentage of your traffic comes from branded search. Here they are: 1. Use the search function […]
The Changing Landscape In Search Engine Marketing
If you’ve been focusing all your search engine marketing efforts on optimizing your site for organic search, you may be in for a rude awakening. (Click on the headline for more…)
5 Key Considerations When Prioritizing Keywords
At last month’s NEMOA conference, I attended an excellent workshop led by Michael Biggs of Website Publicity. In it, he outlined 5 important considerations to help you sort out which keywords will bring the biggest bang for the buck: (Click on the headline for more…)
Try This Free “Website Grader” Tool
As I was settling down to write this post, a friend happened to email about a free tool she’d learned about for measuring the marketing effectiveness of your website. You simply enter your website URL and it returns a report that includes these sections: (Click on the headline for more…)
A Case Study of Search Marketing Changes
Last Wednesday’s blog post discussed the fact that the rise of blended search – which delivers images, video, blog posts, news and other results in addition to traditional web pages — has intensified competition for page one search results. A case in point (click on the headline for more…)
