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A Case Study of Search Marketing Changes

Last Wednesday’s blog post discussed the fact that the rise of blended search – which delivers images, video, blog posts, news and other results in addition to traditional web pages — has intensified competition for page one search results. A case in point was cited in the June 2009 issue of Internet Retailer.

GK Elite, the online retailer of gymnastics leotards, was having little luck reaching page one search results for prime keywords, despite their tightly focused product niche. Starting a blog gave them the boost they needed. They subsequently launched 30 blogs, each devoted to a different product area. The blogs paid for themselves within three months, and allowed GK Elite to reduce its paid search budget by 30%.

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Filed Under: Blog Posts, Blogs, Marketing Strategy, Online marketing Tagged With: blended search, search engine optimizaiton, SEO, universal search

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Val Gosset
Evergreen Marketing
60 Treeland Road
Shelton, CT 06484
Phone: 203-513-8911
Val@GrowWithEvergreen.com

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