mobile marketing

What Mobile Marketing Means For Your Email Subject Lines

Unless you’ve been living under a rock, the stupendous growth of smartphones comes as no surprise. By the end of 2010, 60.2 million Americans used them regularly, according to a report by eMarketer. They anticipate the trend to continue, projecting a 21.9% increase in 2011. I’ve seen other projections that make that number look conservative.

As a result, website owners have focused attention on how their websites display on mobile devices, and have started to get up to speed on ecommerce. Yet I’ve seen little to no discussion of mobile’s impact on email marketing. Consider this: (Click on the headline for more…)

Setting Up a Mobile-Only AdWords Campaign

If you’re running an AdWords campaign, chances are that it’s running with the default option to show it on “all devices.” Few people realize that other options are available: (Click on the headline for more…)

A Mobile Marketing Primer

As if social media marketing didn’t present enough new material to master, here comes another: mobile marketing. Ignore it at your peril. Google mobile searches have increased 5 times in the last two years. By 2013, half of all web traffic is anticipated to come through mobile devices.

At the recent Direct Gardening Association conference, Danielle Leitch of MoreVisibility gave garden industry marketers an excellent primer on what they need to do to get ready. Among her key points: (Click on the headline for more…)

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