If you’re running an AdWords campaign, chances are that it’s running with the default option to show it on “all devices.” Few people realize that other options are available: You can specify only “desktops and laptops,” only “mobile devices with full Internet browsers,” or you can set up two separate campaigns, one for each device type.
To find out how much of your AdWords traffic is coming from mobile devices, log onto your AdWords account, click on the Campaigns tab, select the Segment option below that, and choose Device from the drop-down menu.
Running a separate mobile-only AdWords campaign gives you more flexibility. For instance, you can tailor your ads for mobile devices (such as “Request a catalog from your phone”). What’s more, your mobile campaign can run on a separate budget with separate bid amounts. You may well find that a mobile-specific campaign will give you better results on a lower budget.
Have you divided up your AdWords campaigns by device yet? If so, I’d love to hear what your experience has been.