We all know that Facebook has been growing like Topsy, but it recently hit a new first: (Click on the headline for more…)
Social media
How One Little-Known Blogger Generated Worldwide Publicity in Two Days
Robert Scoble may not be a household name, but he’s well-known in the social media world. I’d venture to say, however, that few people knew his name when he went to work for Microsoft in 2003. While there, he produced hundreds of videos for Microsoft’s Channel 9, and started his own blog, Scobleizer, which continues to this day. He co-authored a fabulous book about blogging, called Naked Conversations, published in early 2006. A few months after that… (Click on the headline for more…)
Great Book on Social Media and More
For all the buzz about social media, I haven’t found many books that “put it all together” from a business point of view. I’m currently in the middle of reading The New Rules of Marketing & PR by David Meerman Scott, and can recommend it highly. The book’s subtitle is How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly, and Scott delivers. What’s more, it provides not only a how-to, but also (click on the headline for more…)
Some Facebook Marketing Aids
One of the most popular topics I post on is marketing via Facebook. While I’m not yet convinced that Facebook deserves a prominent spot in everyone’s marketing plan, it’s hard to ignore its 400 million active users. At the very least, it’s worth staying abreast of how other companies are incorporating Facebook into their marketing. Here are some links to help you do that: (Click on the headline for more…)
Generating Traffic From YouTube: A Different Approach
This month’s issue of Internet Retailer reported on a different way to tap into the marketing potential of YouTube. Instead of starting their own YouTube channel and building traffic over time, online merchant BeautyChoice.com wanted to jumpstart the process. (Click on the headline for more…)
