We all know that Facebook has been growing like Topsy, but it recently hit a new first:
Since the week ending March 13 of this year, traffic to Facebook has exceeded traffic to Google. A few more impressive Facebook facts:
• According to comScore, Facebook enjoyed 484 unique visitors worldwide during March 2010, an increase of 64% over March 2009.
• On average, Facebook users log in 11 times per month, up 29% from a year ago.
• Total time spent on Facebook is 134 billion minutes per month – 7.5% of all time on the Internet.
Despite the enormous growth, I remain skeptical about Facebook becoming a huge medium for generating sales. I believe it’s a useful way to forge stronger relationships with customers, and to get feedback on what they’re thinking – but as a sales vehicle, I have my doubts. Sometimes I feel like a naysayer expressing that opinion, so I was interested to read the April issue of Internet Retailer. They published an informative article on Social Selling that expressed a very similar point of view, based on their interviews with a number of companies experimenting with different methods of selling on Facebook.
What do you think the future holds for marketing on Facebook?