One of the most popular topics I post on is marketing via Facebook. While I’m not yet convinced that Facebook deserves a prominent spot in everyone’s marketing plan, it’s hard to ignore its 400 million active users. At the very least, it’s worth staying abreast of how other companies are incorporating Facebook into their marketing. Here are some links to help you do that:
Facebook Marketing Solutions is a Facebook page run by employees to share information and case studies about marketing on Facebook.
For an independent viewpoint, have a look at Inside Facebook’s blog. They regularly publish excellent information about Facebook marketing opportunities, metrics and trends.
For information on advertising on Facebook, visit the Facebook Advertising page.
And for some interesting facts on Facebook usage, visit the Facebook Press Room.