Whether you want to optimize your site for organic search, or get the most out of a paid search campaign, focusing on the right keywords is a critical first step. No matter how hard you try, it’s tough to brainstorm every keyword possibility. What’s more, the relative popularity of various keywords is often hard to predict. Even Google’s Keyword Suggestion Tool can be remarkably inaccurate.

What to do? Here’s the first of three little tricks we use to refine keyword lists for our clients: (Click on the headline for more…)