It seems that every few weeks, I’m blogging about another innovative program Burpee is introducing to reach new and would-be gardeners. Well, here comes another: (Click on the headline for more…)
Marketing Strategy
Getting Your Message to More People, More Effectively
A while back, I blogged about the importance of cross-fertilizing your marketing efforts. I had always assumed that our blog readers were a subset of our enewsletters readers, but it turns out not be the case at all. This common phenomenon presents another opportunity besides cross-promoting marketing vehicles. Namely, you should repurpose your most popular […]
Trends in Social Media
Today, the last in a series of posts reporting on the 2010 Social Media Marketing Industry Report: what lies ahead for social media marketing? (Click on the headline for more…)
Can Social Media Reduce Your Marketing Costs?
In last week’s blog, we discussed benchmarks for the time that social media marketing requires, as reported in the 2010 Social Media Marketing Industry Report. The same Report cites an interesting trend regarding social media effectiveness: (Click on the headline for more…)
How Much Time Does Social Media Marketing Take?
One of the most common questions I get from companies starting out with social media marketing is “How much time will it take?” The 2010 Social Media Marketing Industry Report, which I blogged about last month, offers some benchmarks. (Click on the headline for more…)
