Helping the Garden Industry Thrive
A fundamental part of the sales process always involves establishing trust. While that’s often easier face-to-face, catalogers and online merchants still have plenty of tools to rely on: guarantees, testimonials, customer reviews, knowledgeable sales reps, product comparisons, the depth of information provided.
In social media, there’s one vital element in establishing trust that many marketers ignore. (Click on the headline for more…)
If it feels like the world is speeding up, that’s because it is. I just came across the following statistics on how many years it took each of the following to reach 50 million users: (Click on the headline for more…)
We’re entering the season when plant companies take a lot of orders that will be shipped a few months from now. If that’s your case, consider this little-used income-booster: (Click on the headline for more…)
In 2008, California-based Armstrong Garden Centers closed their 20-year-old Thousand Oaks store and opened a new one catering to Gen X customers on the same site. The first year results are impressive: (Click on the headline for more…)
A certain amount of attrition in your customer file is normal. But do you know why your customers leave? Unless you do, how can you hope to win them back? (Click on the headline for more…)
