If it feels like the world is speeding up, that’s because it is. I just came across the following statistics on how many years it took each of the following to reach 50 million users:
Radio – 38 years
TV – 13 years
Internet – 4 years
iPod – 3 years
And Facebook topped all that by reaching 100 million users in less than 9 months.
As media for reaching customers and prospects evolves faster and faster, it’s important to keep up. We no longer have the luxury of learning new technology “some day, when we have the time.” Some day is now.