We’re entering the season when plant companies take a lot of orders that will be shipped a few months from now. If that’s your case, consider this little-used income-booster:
Send customers an email a week or two before shipment. Remind them when to expect their order, and invite them to add to it. You might offer a special on items which you have in abundance, or a free gift or discount for orders that meet a certain price threshold. Include a deadline for taking advantage of the add-on offer.
Not only will the pre-shipping email boost your average order, but it will probably cut down on the “when are my plants coming?” emails and phone calls, too.