Helping the Garden Industry Thrive
I was just asked a question about the difference between blogs and enewsletters.
Enewsletters help nurture relationships by give customers and prospects positive reinforcement for opening your emails by giving them something of value. Blogs are more effective as a prospecting tool because of the way they help boost search engine rankings.
Robert Scoble and Shel Israel, authors of Naked Conversations, explain it this way: (Click headline for more…)
While working on the next snail mail edition of the Let’s Grow newsletter, I did some trolling for good examples of email signup boxes. They were surprisingly difficult to find. Here were three that stood out:
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I’m often asked when the best day to email is. The truth is, there’s no one-size-fits-all-answer.
An industry colleague recently commented that his best day to email is on the weekend. We’ve certainly found that to be the case with many of our clients, even though it flies in the face of conventional wisdom. It makes sense that…
At the Summer Mailorder Gardening Association conference, I moderated a round table on Effective Online Marketing – a rather ambitious undertaking in 50 minutes, if I do say so myself. Attendees shared their experiences with everything from promotional emailings and enewsletters to customer forums and online videos.
I prepared a handout that lists examples of and where to find more about customer reviews, Google Website Optimizer, enewsletters, video demonstrations, online upsell suggestions, paid search (pay-per-click), blogs, podcasts and discussion boards. Let me know if you’d like a copy and I’d be happy to send you one.
I was surprised to hear several participants report that they’ve been getting great results with affiliate marketing. How about you?
Considering that we specialize in the gardening and outdoor living market, most of our clients face significant issues with seasonality. Consequently, some of them for whom we publish an enewsletter think we should only mail “in season.” That’s a mistake for two reasons…
