At the Summer Mailorder Gardening Association conference, I moderated a round table on Effective Online Marketing – a rather ambitious undertaking in 50 minutes, if I do say so myself. Attendees shared their experiences with everything from promotional emailings and enewsletters to customer forums and online videos.
I prepared a handout that lists examples of and where to find more information about customer reviews, Google Website Optimizer, enewsletters, video demonstrations, online upsell suggestions, paid search (pay-per-click), blogs, podcasts and discussion boards. Let me know if you’d like a copy and I’d be happy to send you one.
I was surprised to hear several participants report that they’ve been getting great results with affiliate marketing. How about you?