I was just asked a question about the difference between blogs and enewsletters.
Enewsletters help nurture relationships by give customers and prospects positive reinforcement for opening your emails by giving them something of value. Blogs are more effective as a prospecting tool because of the way they help boost search engine rankings.
Robert Scoble and Shel Israel, authors of Naked Conversations, explain it this way:
“Blogging turns out to be the best way to secure a high Google ranking. Google spiders out onto the network in search of change. Blogs get updated all the time, while most web sites do not, so blogs get more search engine attention.
“Every time you post, Google notices and that boosts your ratings. Google also pays attention to links – other sites that connect to you. Bloggers who find what you write interesting will post on their own sites and link back to you. Those links also boost your ‘Google juice’ – in fact, nothing will boost your search engine standing better. Neither a press release nor a full-age ad in the New York Times will boost your search engine rankings as much as a regularly updated blog. If you want a high Google ranking, our advice is to blog and post often…It is clear that the shortest, cheapest, fastest and easiest route to a prominent Google ranking is to blog often.”
What are you waiting for?