Helping the Garden Industry Thrive
Direct marketers who do a lot of testing know that seemingly inconsequential changes can make a big difference in results.
In my last blog post, I mentioned that two-part email subject lines – with a short offer such as “+ 10% off” added at the end – are growing in popularity.
But does the order of the two parts matter? You bet! For instance, which of these do you think performed better: (Click on the headline for more…)
In my last blog post, I reviewed examples of email subject lines that did not encourage recipients to open. Here, from the other end of the spectrum, are examples of subject lines from gardening companies that work well: (Click on headline for more…)
I just reviewed dozens of subject lines from gardening company emails, in search of the truly enticing as well as those that never should have hit an inbox. All were evaluated with three criteria in mind: (Click on the headline for more…)
A large percentage of email bounces stem from one common problem: (Click on the headline for more…)
We all know that a compelling subject line and recognizable “from” address are of prime importance in getting people to open our email messages. Yet there’s a third factor that’s just as important, yet often overlooked: (Click on the headline to read more…)
