In my last blog post, I reviewed examples of email subject lines that did not encourage recipients to open. Here, from the other end of the spectrum, are examples of subject lines from gardening companies that work well:
MAXIMUM Tomato Production. Not only does this offer a benefit of widespread interest, but it does so in just three words. No chance of this subject line getting truncated on delivery!
Mosquitoes Bugging You? Here’s Help. A classic problem-solution subject line, also efficiently written. Note how much better it works with the main topic –“mosquitoes” – as the first word, rather than “Here’s help if mosquitoes are bugging you.”
Make All Your Plants Self-Watering + Take 10% Off. Two strong benefits in one subject line. It’s becoming common to couple a product-related subject line with an offer such as “10% Off” or “Free Shipping.”
Top-Rated Lawn Care Products. Top-rated products and best-sellers nearly always trigger strong open rates. Most companies don’t do enough of these emails. It helps to include a specific product category rather than the more generic “Top-Rated Products.”
Simple, Natural Garden Fertilizers – Free! Here’s something that any gardener can use – and it’s free, to boot! How could you not open an email with that subject line!?
What are your nominations for best and worst subject lines? I’d love to hear them!