Grow With Evergreen

Helping the Garden Industry Thrive

Call (203) 513-8911
  • Home
  • Blog
  • About Us
  • Contact Us
  • Make Your Business Thrive
  • Our Marketing Services
    • Email Marketing
    • Advertising
    • Catalogs
    • Websites
    • Social Media
  • Q&A: How We Work
  • Read What Clients Say
  • Helpful Articles

Do You Make These Mistakes In Email Subject Lines?

I just reviewed dozens of subject lines from gardening company emails, in search of the truly enticing as well as those that never should have hit an inbox. All were evaluated with three criteria in mind:

1. Is the subject of the email clearly identified?
2. Is there a benefit?
3. Is the message conveyed in 40 to 50 characters (the maximum most recipients see in their in box)?

Here are some prime examples of what NOT to do:

July Monthly Update. No topic. No benefit. No offer. No urgency. No open!

Perennials Again. Sounds like that was written by someone who was bored with their job.

The Rose Blows. Huh?

P. Allen Smith Gardening Newsletter – Basil Varieties. I don’t mean to pick on P. Allen Smith, but he makes the common mistake of repeating a long newsletter title at the beginning of every newsletter. It’s especially unnecessary here since the “from” line is pallensmith@email.pallensmith.com. Most recipients probably receive the email with the subject line truncated and never see the newsletter topic in their in box.

Garden & Landscape Tips, Summer 2009: Issue 15. Well, “garden & landscape tips” promises a benefit, albeit a rather generic one and not particularly compelling. But “Summer 2009” and “Issue 15” don’t sell at all. In fact, they’re simply two different ways of identifying the issue in question, a waste of valuable selling space.

Remember, the subject line and “from line” are the two elements that people rely on when deciding whether to open or delete your email, so it’s worthwhile crafting the strongest open line possible.

Stay tuned for some good examples of email subject lines in our next post.

Share

Filed Under: Blog Posts, Email marketing

Grow Your Business — Contact Val

“Let’s Grow is a must for marketers; always insightful and thought-provoking, it provides inspiration in every single issue!

– Kerry Fisher, Wildseed Farms

"I found all the information useful and was compelled to want more."

-- Brad Granitier, Green Piece Wire Art

"I haven’t had a chance to read the newspaper in the last month, but I always read Let’s Grow."

-- Warren McLeod, Mister Boardwalk

"David and Rhonda Pike, of Witherspoon Rose Culture, always pass on their copy of your Let's Grow. Would you mind just sending me one directly?"

-- Lilia Melnyk, Witherspoon Rose Culture

Free Marketing Tips

letsgrow-NL
Subscribe to Let’s Grow Enewsletter
Receive Bonus
Garden Industry
Marketing Tips

Memberships


  • Home
  • Blog
  • About Us
  • Contact Us
  • Make Your Business Thrive
  • Our Marketing Services
    • Email Marketing
    • Advertising
    • Catalogs
    • Websites
    • Social Media
  • Q&A: How We Work
  • Read What Clients Say
  • Helpful Articles

Connect With Us

  • Email
  • LinkedIn

Contact

Val Gosset
Evergreen Marketing
60 Treeland Road
Shelton, CT 06484
Phone: 203-513-8911
Val@GrowWithEvergreen.com

Copyright © 2023