Looking for new ways to grow your enewsletter list with qualified prospective buyers? Here’s one approach we’ve found very successful: (Click on the headline for more…)
The most fascinating talk I heard at the recent NEMOA conference was that by industry veteran Kevin Hillstrom of MineThatData. The eye-opening presentation offered a completely new take on multi-channel marketing. The hundreds of catalogers in attendance nodding their heads in agreement, acknowledging how Kevin’s view resonated with their own experience. Titled “How Traditionals (Judy), Transitionals (Jennifer) and Transformationals (Jasmine) Shape the Future of Catalog Marketing,” the talk crystalized current and future changes in catalog marketing through the use of three personas. Here’s just a brief summary of this very insightful presentation: (Click on the headline for more…)
The optimum length for an email subject line is a topic of much controversy. A wide variety of variables affects how your subject line displays in any given instance: (Click on the headline for more…)
In our last post, we discussed some best practices for maximizing email sign-ups on your website. Today, we have suggestions for 10 more places to promote email list growth. (Click on the headline for more…)
Recently, a lot of companies have been asking about growing their email list. It’s one of the best ways to leverage your marketing efforts, as it costs virtually no more to email 100,000 subscribers as it does 1,000.
Astonishingly, most companies miss one opportunity after another to increase their email list. In this two-part series, we’ll offer some suggestions for changing that. (Click on the headline for more…)