In our last post, we discussed some best practices for maximizing email sign-ups on your website. Today, we have suggestions for 10 more places to promote email list growth.
1. Email signature. You can provide a signup box right in your email signature, or link to past enewsletter issues.
2. Packing slips. There’s usually free space on packing slips. Why not use it to advertise your enewsletter and grow your email list?
3. Facebook tab. Add a custom tab highlighting the benefits of joining your email list, with a signup box right on the page.
4. Facebook wall. You can also post links to published newsletters on your Facebook wall, as well as mention what topics will be covered in future newsletters.
5. Blog. It’s likely that many blog readers found you through search, and may not be aware of your enewsletter or email promotions. Periodically link to your enewsletter and encourage subscriptions in your blog.
6. Catalog. Encourage email signups in your catalog. It’s likely to reach more prospective buyers than any other vehicle with the possible exception of your website.
7. Inbound calls. When you have a happy customer on the phone, invite them to receive your gardening tips and/or special offers.
8. In store. If you have a retail store, make sure visitors are aware of your email list. Place sign-up cards at the counter, and pass them out at events.
9. Word of mouth. Ask readers to forward your emails to friends. Place social sharing links on every email to encourage links on Facebook, Twitter and the like.
10. Reciprocal mentions. Partner with non-competitive companies who sell to the same market. Highlight the other company in your enewsletter and have them do the same for you.
There are a myriad of ways to grow your email list, most costing little to nothing. The larger your list, the more income you can generate from each mailing, so why not make the most of it?
These are only a sampling of the possibilities. What other methods have worked for you?
