Although “free” is one of the most powerful words in an advertiser’s vocabulary, it’s long been avoided in email subject lines for fear of triggering spam filters. I’ve recently read that spam filters have loosened up on that score, although I haven’t dared test it myself yet. One of our clients recently did, with no ill effect. What’s been your experience?
Great Information on Online Video
If you use online video – or are thinking about doing so – have a look at ReelSEO. This robust site provides tips, information and other resources for video search optimization and online video marketing. You’ll find useful advice on all aspects of online video: video advertising, market research, industry news, analytics, production, and more. Well worth a visit!
Free Google Webmaster Tools
If you’re not already familiar with Google’s free Webmaster Tools, you might want to give them a test drive. They’ll help you: (Click on headline for more…)
Roll Out the Welcome Mat for New Customers
A hat tip to Stephen Lett of Lett Direct for this suggestion mentioned in one of his old Catalog Success columns: Include a special “new buyer” welcome in every package sent to first-time buyers. What better way to make newcomers feel appreciated, and for a tiny cost, too.
Analytics Come to Video
With online video gaining momentum as a marketing tool, the ability to know what is and isn’t working is increasing in importance. To that end, You Tube has introduced a free tool called Hot Spots that allows content providers to determine where video viewers leave, replay and fast forward each video. Results are compared to other videos of similar length. A great guide to learning what’s working and where your footage needs to be tweaked!
