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Email Subject Line Shift?

Although “free” is one of the most powerful words in an advertiser’s vocabulary, it’s long been avoided in email subject lines for fear of triggering spam filters. I’ve recently read that spam filters have loosened up on that score, although I haven’t dared test it myself yet. One of our clients recently did, with no ill effect. What’s been your experience?

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Filed Under: Blog Posts, Email marketing

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Val Gosset
Evergreen Marketing
60 Treeland Road
Shelton, CT 06484
Phone: 203-513-8911
Val@GrowWithEvergreen.com

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