Last Wednesday’s blog post discussed the fact that the rise of blended search – which delivers images, video, blog posts, news and other results in addition to traditional web pages — has intensified competition for page one search results. A case in point (click on the headline for more…)
Harbinger of a Good Season to Come?
Attendance at last month’s Independent Garden Center show jumped a full 36% over the previous year — to 6,043 registered attendees from 49 states and 24 countries. Considering that the majority of the exhibitors were selling ornamentals, hard goods and outdoor living products – not vegetable gardening products that boomed this past year – that […]
Search Keeps Changing
It’s been more than two years since Google introduced universal search (also known as blended search), delivering results from a combination of sources – including video, images, blogs, news, maps, books and websites. (Click on the headline for more…)
A Cheap, Easy Way to Boost PPC Performance
Here’s a little trick for increasing your paid search results for all of about $10 per year. (Click on the headline for more…)
Better Paid Search Results on the Same Budget
If you’re not happy with your paid search ranking, don’t automatically raise your bid. Any of these three steps may improve your results without increasing your budget: Test New Ads. By continually split testing one ad vs. another, you’ll learn which combination of elements produces the best response. For fastest results, be sure to change […]
