It’s been more than two years since Google introduced universal search (also known as blended search), delivering results from a combination of sources – including video, images, blogs, news, maps, books and websites.
In early 2008, 17% of searches returned blended results. By the end of the year, that figure jumped to 31%, and is still climbing.
That top-of-the-first-page-of-results space is getting ever more competitive. Capturing market share through traditional search engine website optimization is becoming tougher and tougher. Is it time for you to revisit your use of video, blogs, paid search, and other vehicles that may get you to that all-important top-of-the-page real estate?