If you’re like me, it can be tricky locating useful information you’ve read in the past when you need it at a later date. And if we’ve been doing our job with Let’s Grow, (click on the headline for more…)
Coming Soon: A Major Attitude Shift in Homeowners’ Attitudes Towards Gardening
I just happened upon a year-old Nursery Retailer article by Kip Creel, garden industry analyst extraordinaire of Standpoint, about marketing to Gen X and Gen Y. One sentence in particular stayed with me: (Click on the headline for more…)
When’s The Best Time to Advertise?
I’m staggered by the number of catalogs I’m receiving this week: more than a dozen every single day. Where were they when I was planning my Christmas shopping between Labor Day and Thanksgiving? Yes, I’m still placing orders now, but my decisions have long since been made.
All too often, marketers forget that planning and buying don’t always take place simultaneously. This is especially true (click on the headline for more…)
Not Every Sale Is Meant To Be Made
I chuckled at a story I read recently about Tony Avent, the irreverent marketer of highly unusual perennials. If you’re not familiar with his highly entertaining Plant Delights catalog (click on the headline for more…)
Great Lineup for the Winter Mailorder Gardening Association Conference
If you’ve been thinking about signing up for the Mailorder Gardening Association conference coming up in Baltimore Jan. 4 – 6, you can save yourself a few bucks by doing so this week. The early bird deadline for discounted registrations runs through December 4.
As Program Chair this year, I can tell you that in my own completely unbiased opinion, we have a great program lined up. Two programs that I’ve written about before are return speakers back by popular demand – garden industry consultant Kip Creel and email marketing guru Sundeep Kapur.
In addition: (Click on the headline for more…)
