Grow With Evergreen

Helping the Garden Industry Thrive

Call (203) 513-8911
  • Home
  • Blog
  • About Us
  • Contact Us
  • Make Your Business Thrive
  • Our Marketing Services
    • Email Marketing
    • Advertising
    • Catalogs
    • Websites
    • Social Media
  • Q&A: How We Work
  • Read What Clients Say
  • Helpful Articles

Not Every Sale Is Meant To Be Made

I chuckled at a story I read recently about Tony Avent, the irreverent marketer of highly unusual perennials. If you’re not familiar with his highly entertaining Plant Delights catalog, it offers more than 600 new, cool and wacky plants, ranging in price from $10 to $100+. If you’re looking for either the mundane or the inexpensive, Plant Delights is not for you.

Although primarily a catalog company, Plant Delights holds occasional open houses throughout the season. Recognizing that not every visitor is a Plant Delights prospect, Tony handles that fact with his typical humor. When a visitor complains that Plant Delights’ prices are too high, Tony hands them a preprinted map and directions…to the local Wal-Mart.

Not every company is so clear about their niche. Especially when business is tough, it’s tempting to try to be all things to all people, and that generally just makes matters worse. With a clearly focused market, you have unambiguous guidelines for all your marketing decisions, from advertising media, to search engine optimization, to merchandise selection. It can be tough to turn away business that doesn’t fit your niche, but it’s worth it in the long run.

Share

Filed Under: Blog Posts, Marketing Strategy Tagged With: market niche

Grow Your Business — Contact Val

“Let’s Grow is a must for marketers; always insightful and thought-provoking, it provides inspiration in every single issue!

– Kerry Fisher, Wildseed Farms

"I found all the information useful and was compelled to want more."

-- Brad Granitier, Green Piece Wire Art

"I haven’t had a chance to read the newspaper in the last month, but I always read Let’s Grow."

-- Warren McLeod, Mister Boardwalk

"David and Rhonda Pike, of Witherspoon Rose Culture, always pass on their copy of your Let's Grow. Would you mind just sending me one directly?"

-- Lilia Melnyk, Witherspoon Rose Culture

Free Marketing Tips

letsgrow-NL
Subscribe to Let’s Grow Enewsletter
Receive Bonus
Garden Industry
Marketing Tips

Memberships


  • Home
  • Blog
  • About Us
  • Contact Us
  • Make Your Business Thrive
  • Our Marketing Services
    • Email Marketing
    • Advertising
    • Catalogs
    • Websites
    • Social Media
  • Q&A: How We Work
  • Read What Clients Say
  • Helpful Articles

Connect With Us

  • Email
  • LinkedIn

Contact

Val Gosset
Evergreen Marketing
60 Treeland Road
Shelton, CT 06484
Phone: 203-513-8911
Val@GrowWithEvergreen.com

Copyright © 2023