I just finished reading profiles of Internet Retailer’s Hot 100 E-tailers for 2009. It’s always fun to see what companies in other industries are doing that our clients and Let’s Grow readers might adapt. One thing that struck me was how many of the Hot 100 Retail Web Sites had (Click on the headline for more…)
Results of an Ad Hoc “From” Line Test
We don’t normally test the “from” line on the emails we send, but a recent situation gave us some quantifiable data on the difference it can make. (Click on the headline for more…)
A New Twist on Payment Options For Tough Times
A while back, I blogged about alternative payment systems Bill Me Later and eBillMe. Now Apple has introduced a new alternative for credit-poor buyers. (Click on the headline for more…)
Try This Free “Website Grader” Tool
As I was settling down to write this post, a friend happened to email about a free tool she’d learned about for measuring the marketing effectiveness of your website. You simply enter your website URL and it returns a report that includes these sections: (Click on the headline for more…)
Google AdWords Beta Tests New Type of Ad
Have you noticed ads with images popping up recently in the Sponsored Links served up by Google AdWords? Google is beta testing a new type of ad, called (Click on the headline for more…)
