Have you noticed ads with images popping up recently in the Sponsored Links served up by Google AdWords? Google is beta testing a new type of ad, called Product Listing Ads. They’re designed to work with the Google Merchant Center, and are currently available only to a limited number of retailers.
Product Listing Ads include an image, product name with link, price, and merchant name.
Two key features distinguish Product Listing Ads:
• Pay only for results. Payment for Product Listing Ads occurs only when a user clicks on an ad and completes a purchase.
• Promote your entire inventory easily. Product Listing Ads draw on the data in the Google Merchant Center. When a consumer searches on a keyword relevant to an item in a Google Merchant Center account, a Product Listing Ad may appear. That makes it easy to promote your entire inventory, without specifying keywords or ad text.
At the moment, Product Listing Ads are in limited distribution. However, Google plans to increase both the number of times they’re displayed and the number of advertisers able to participate in the program.