In our enewsletter this week, 10 Tips For Writing More Effective Copy, I mentioned the importance of using specifics: exact numbers, particular examples, and case histories. It reminded me of an experience I’ve had with grocery stores that still makes me chuckle. (Click on the headline for more…)
Where Are Your Best Prospects Concentrated?
Google is full of useful tools if you know where to find them. Here’s one that can help you learn more about your potential customers and improve your pay-per-click results. (Click on the headline for more…)
Keeping Up With New Technology
If it feels like the world is speeding up, that’s because it is. I just came across the following statistics on how many years it took each of the following to reach 50 million users: (Click on the headline for more…)
Choose Your Email Links Carefully
When creating an email campaign, most people give little thought to the wording of the specific text they link on. But consider this: (Click on the headline for more…)
Fascinating Facebook Facts
I just read a summary of a fascinating study by ForeSee Results titled The Key to Driving Retail Success with Social Media. ForeSee surveyed 10,000 visitors to 40 of the biggest online retail sites (as defined by Internet Retailer’s 2009 Top 500 Guide) to determine how online shoppers interact with retailers via social media. Among their findings: (Click on the headline for more…)
