Grow With Evergreen

Helping the Garden Industry Thrive

Call (203) 513-8911
  • Home
  • Blog
  • About Us
  • Contact Us
  • Make Your Business Thrive
  • Our Marketing Services
    • Email Marketing
    • Advertising
    • Catalogs
    • Websites
    • Social Media
  • Q&A: How We Work
  • Read What Clients Say
  • Helpful Articles

Change One Word and Get Results

In our enewsletter this week, 10 Tips For Writing More Effective Copy, I mentioned the importance of using specifics: exact numbers, particular examples, and case histories. It reminded me of an experience I’ve had with grocery stores that still makes me chuckle.

Whenever I’ve needed empty boxes for packing, I’ve never had much luck simply asking for them. With my impeccable timing, a large load of them has always just been crushed and no one is unpacking at the moment. That pretty much ends the discussion, and my search is always hit or miss.

Over the years, I’ve learned that a much more successful tactic is to ask for tomato boxes. Responding to the power of the specific, store workers hunt all over for them. When they’re not available, they offer to save them for me. It’s a phenomenon I’ve experienced more than once, and the difference in response still surprises me!

Share

Filed Under: Blog Posts, Copywriting

Grow Your Business — Contact Val

“Let’s Grow is a must for marketers; always insightful and thought-provoking, it provides inspiration in every single issue!

– Kerry Fisher, Wildseed Farms

"I found all the information useful and was compelled to want more."

-- Brad Granitier, Green Piece Wire Art

"I haven’t had a chance to read the newspaper in the last month, but I always read Let’s Grow."

-- Warren McLeod, Mister Boardwalk

"David and Rhonda Pike, of Witherspoon Rose Culture, always pass on their copy of your Let's Grow. Would you mind just sending me one directly?"

-- Lilia Melnyk, Witherspoon Rose Culture

Free Marketing Tips

letsgrow-NL
Subscribe to Let’s Grow Enewsletter
Receive Bonus
Garden Industry
Marketing Tips

Memberships


  • Home
  • Blog
  • About Us
  • Contact Us
  • Make Your Business Thrive
  • Our Marketing Services
    • Email Marketing
    • Advertising
    • Catalogs
    • Websites
    • Social Media
  • Q&A: How We Work
  • Read What Clients Say
  • Helpful Articles

Connect With Us

  • Email
  • LinkedIn

Contact

Val Gosset
Evergreen Marketing
60 Treeland Road
Shelton, CT 06484
Phone: 203-513-8911
Val@GrowWithEvergreen.com

Copyright © 2025