Segmenting your email list can be an effective way to boost open rates, clicks, and profits. What’s the best way to segment? Here are some possibilities. 1. Zip Code. Addressing multiple growing zones can be tricky. When Zone 9 is planting, Zone 5 is doing fall cleanup. Geographic segmentation can help you deliver more relevant information to […]
Taming Email Opt-Outs
You’ve worked hard to build your email list. Now it’s holiday season, and you’ve ramped up your email promotions. And the more you mail… the higher your opt-out rate climbs. It doesn’t have to be that way, but minimizing your opt-outs takes some strategy on your part. Here are a few suggestions to help you […]
A Systematic Method For Improving Customer Service
Every business gets customer service questions. Good companies address them quickly and efficiently. Great companies use them as an opportunity to improve. Here’s a simple but effective system for using customer service questions to gain insight into how to improve your business: 1. Categorize. Meet with your customer service staff, and compile a list of all […]
5 Ways to Use Surveys
Customer surveys are one of the most helpful marketing tools around. What’s more, most people are delighted to know that you value their opinion, and are happy to give you feedback. There are many ways to use surveys, including: 1. Customer Satisfaction Asking your customers how happy they are with your products and service is […]
Tips On Selling To New Gardeners
For years, I’ve heard colleagues lament how few young people take up gardening, and puzzle over what to do about it. Well, here’s good news: Young people are gardening. A Garden Writers Association shows that 64% of those under 40 do garden, growing flowers, vegetables and herbs, and trees and shrubs in equal numbers. Here’s the bad […]
