Helping the Garden Industry Thrive
Direct marketers know that many seemingly small changes can make a noticeable difference in results. Combine several of these changes and it’s possible to boost sales by 50% or more before you know it.
The problem is, a series of A/B tests can be cumbersome to implement and take an impractically long time to read. Internet marketers can make the process much easier by turning to Google Website Optimizer. (Click on headline for more…)
I frequently get questions about what is and isn’t allowed in advertising emails. The first part of the answer… (Click on the headline for more…)
Few things are as frustrating – or as important – as figuring out when you should consider new technological solutions for your business, which providers you should consider, and what you should ultimately choose. That’s why I was thrilled to discover a resource specifically for businesspeople suffering from new technology befuddlement. (Click on the headline for more…)
Last week, I mentioned StumbleUpon in a post. I subsequently realized that many of you may not know what Stumble Upon is — or if are, you may not be aware of its advertising capabilities. (Click on the healdine for more…)
Today’s post is promotional suggestion sparked by, of all things, the Dutch post office. Let me explain. (Click on the headline for more…)
What could be better – here’s a quick and free tool for learning why people came to your website and whether they successfully accomplished what they set out to do. (Click on the headline for more…)
We all learn from what other companies do, especially those that repeatedly test copy, design, offers and the like. It’s easy to track the evolution of other companies’ catalogs or magazine ads, but not so easy to follow changes in their web sites. Not so easy, that is, until the Wayback Machine. (Click on the headline for more…)
I just got an email from a cataloger who had recently returned from the ACCM catalog conference in New Orleans. He reported with dismay that attendance had dropped significantly, down to about 500 from around 2,000 just a couple years ago.
What I found interesting was this particular cataloger is the quintessential example of doing what so many companies do –
(Click on the headline for more…)
Virtually every company that adds video product demonstrations to their website sees a jump in conversions. That seems to include some pretty unlikely products. According to Internet Retailer magazine (Click on headline for more…)
I just returned from a productive trip to the Hardware Show in Las Vegas. I knew from the barrage of “discounted rooms still available” emails leading up to the show that it would be smaller than previous years. But — perhaps because most of our clients are doing so well — I wasn’t prepared for it being down by roughly half.
Nearly all the exhibitors I spoke with reported a profitable year – even those who aren’t riding the vegetable gardening boom. While many were unsettled because their sales haven’t followed a typical pattern this year, their numbers were nevertheless up. Two things seemed to be primarily responsible for their success. (Click on the headline for more…)
