Direct marketers know that many seemingly small changes can make a noticeable difference in results. Combine several of these changes and it’s possible to boost sales by 50% or more before you know it.
The problem is, a series of A/B tests can be cumbersome to implement and take an impractically long time to read. Internet marketers can make the process much easier by turning to Google Website Optimizer.
With Website Optimizer, you specify what elements – such as headlines, photos or text – you’d like to test on a particular web page. Google automatically creates every possible combination of elements and serves each one in turn to your website visitors. It then monitors conversion rates for each combination so you can identify and implement the strongest combination.
The process greatly simplifies testing and what’s more, it’s free!