I received an order from Bluestone Perennials yesterday, and one of their package inserts in particular caught my eye. It addressed the question of recycling and sustainability not one, not two, but five different ways: (Click on the headline for more…)
Getting Your Message to More People, More Effectively
A while back, I blogged about the importance of cross-fertilizing your marketing efforts. I had always assumed that our blog readers were a subset of our enewsletters readers, but it turns out not be the case at all. This common phenomenon presents another opportunity besides cross-promoting marketing vehicles. Namely, you should repurpose your most popular […]
Should You Diversify Your Product Line?
The August 2010 issue of Garden Center magazine noted that garden centers have been adding new product categories as a way to hold onto the growing number of younger buyers that have started frequenting garden centers.
For instance,… (Click on the headline for more…)
Adapting Your Marketing Strategy For Facebook
Every time a new medium comes along, it takes a while before marketers break out of the old mold and adapt to the new.
For instance,… (Click on the headline for more…)
How Will Google Instant Affect Paid Search?
Google has just unveiled their newest twist on search, Google Instant. As Google explains, Google Instant… (Click on the headline for more…)
The Changing Landscape In Search Engine Marketing
If you’ve been focusing all your search engine marketing efforts on optimizing your site for organic search, you may be in for a rude awakening. (Click on the headline for more…)
Trends in Social Media
Today, the last in a series of posts reporting on the 2010 Social Media Marketing Industry Report: what lies ahead for social media marketing? (Click on the headline for more…)
Can Social Media Reduce Your Marketing Costs?
In last week’s blog, we discussed benchmarks for the time that social media marketing requires, as reported in the 2010 Social Media Marketing Industry Report. The same Report cites an interesting trend regarding social media effectiveness: (Click on the headline for more…)
How Much Time Does Social Media Marketing Take?
One of the most common questions I get from companies starting out with social media marketing is “How much time will it take?” The 2010 Social Media Marketing Industry Report, which I blogged about last month, offers some benchmarks. (Click on the headline for more…)
Get Buyers to Your Website Anytime, Anywhere
The spectacular growth of smartphones has spawned a surge in the use of QR codes for marketing purposes. Of what, you may ask? (Click on the headline for more…)
