Helping people process information quickly is a critical component of maximizing sales. Whether you’re developing a web page, a catalog page or a print ad, creating an effective visual hierarchy is crucial. (Click on headline for more…)
Paid Search vs. Organic Search
I’m often asked what’s best to focus on: search engine optimization (SEO) to maximize organic search, paid search (pay-per-click or PPC) advertising, or a combination of the two. Each method has pros and cons. For instance: (Click on the headline for more…)
New Return Option May Boost Sales
Anything that raises a catalog or website customer’s comfort level is a plus for sales, especially during these days of cautious spending. Studies repeatedly show that, the longer the guarantee, the higher the sales and the lower the returns. Likewise, a recent study by Forrester Consulting reports that 81% of people surveyed agreed that “If an online retailer makes it easier for me to return a product, I am more likely to buy from that retailer.”
That makes a new joint venture between UPS and the U.S. Postal Service well worth keeping an eye on. The program… (Click on the headline for more…)
Geographic Targeting With Google AdWords
Many people assume that Google AdWords geographic targeting is strictly for local traffic. Not so. Rather, it can be used to target entire regional areas. For instance, you can: (Click on the headline for more…)
Make Your Postcard Mailings Work Harder
More and more companies are turning to postcards as a way to keep marketing on a reduced budget. Yet time and again, I see the non-address side of the card do all the heavy lifting, while the address side is almost always an afterthought.
But consider this: (Click on headline for more…)
