Many people assume that Google AdWords geographic targeting is strictly for local traffic. Not so. Rather, it can be used to target entire regional areas. For instance, you can:
- Select by state
- Choose particular cities or zip codes
- Specify a certain number of miles around any given geographic point
- Outline a custom area
Google determines when to show your ad by information gleaned from the user’s search. For instance, if you bid on “gladiolus” and specify Southern states only, your ad will appear when someone searches for “gladioulus Georgia” or “gladiolus for Southern states.” Sometimes Google also relies on the user’s IP address to determine when it’s appropriate to show a regionally targeted ad.
If you’re selling plants or products appropriate for particular geographic areas, it may be worth investigating. For more information, click here.