More and more companies are turning to postcards as a way to keep marketing on a reduced budget. Yet time and again, I see the non-address side of the card do all the heavy lifting, while the address side is almost always an afterthought.
But consider this: when the mail arrives, the address side is almost always what the recipient sees first.
For best results, make sure your offer and main benefits appear on both sides of your postcards.
For more on marketing with postcards, read The Pluses of Postcards.